I just received a press release for this promising product - Phytovie.
It is aimed at those people who live or work in polluted major cities.
It is a cream you apply to the skin made from what appears to be natural ingredients (china wood and rapeseed oil). It forms a thin film on the skin keeping out pollutants.
These pollutants include gases released from motor vehicles, factories, dust and other horrible pollutants you don't want sitting on your skin.
The company is claiming a 32% improvement in protection from micro-particles. They don't really detailed record of their research, just a couple of glossy charts. However, if the 32% reduction is true it would be a superb result.
This is a very new product, i am not even sure it has been fully launched yet.
I would definitely give it a try if i walked, cycled or worked regularly in the center of London for example. Sometimes the pollution is so thick you can see it as a haze hanging over the city.
Unfortunately i cannot verify the quality of the research behind this product so that is why i am only labeling it as "promising".
Till next time