It’s fair to say this is very difficult for the average person. There are so many products out there with so many claims and glossy packaging.
Even if you get on the Internet to do your own research, half the sites are full of second hand information which may or may not be reliable.
The only way is to Dive in to the first hand scientific literature in specialised databases and pull out the original article yourself.
But seriously , who is prepared to do that all the time ? (Well apart from me !)
But follow this blog and I’ll do that leg work for you.
anyway, back to the original question.
There are four points to consider:
- is it clinically effective for the purpose? I.e. Does it work?
- does it get absorbed sufficiently through the skin? The skin is extremely tough to penetrate. So even if you have a magic product, that means nothing if it doesn’t get absorbed.
- is it stable ? It’s no good having a product that breaks down after an hour on the shelf.
- will it irritate or harm the client either short term or long term.
and that’s it really.
if you look at that list, the only one the client can assess themselves is probably the last one. The rest all happen in the factory and the laboratories.
i had a play around with major comaceutical journals yesterday (this is where all the cosmetic science geeks publish news of what they’re doing in the labs), and I have a couple of exciting products to tell you about.
one of them isn’t even on the market yet, but I believe it may well be the next big thing in cosmetic anti ageing in 2016 or 2017.
till next time .